Companies Committed to Kids2014-2017 logoFormerlyConcerned Children’s AdvertisersFoundedFebruary 26, 1990; 32 years ago (1990-02-26)FounderSunni BootDavid MintzDefunctMarch 30, 2017; 5 years ago (2017-03-30)FateClosedHeadquartersToronto, Ontario, CanadaArea servedCanadaKey peopleBev Deeth (CEO, President)[1]ProductsPublic Service Announcements
The last logo for Concerned Children’s Advertisers, before the name change.
The previous logo of CCA, which appeared in older PSAs
Companies Committed to Kids (French: Entreprises pour l’essor des enfants) (formerly known as Concerned Children’s Advertisers) was a Canadian non-profit organization based in Toronto, founded in 1990 by former chief executive officer Sunni Boot and former president of the Global Television Network David Mintz as a contributive production-wide body dedicated to launching campaigns and expressing the significance of their public service announcements to target children between the ages of eight and 12.[2] It produced over 30 announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partnered up with Health Canada.
The organization and its campaigns are supported by various television networks, stations and specialty channels throughout the country, as well as one border station in the United States (KVOS-TV).
The members of the organization were private companies that market to children and families, including McDonald’s, Disney, Mattel, PepsiCo, Coca-Cola, Teletoon, Hasbro, Mattel, Corus Entertainment, Bell Canada, Cadbury Canada, Hershey’s, Kellogg’s, Kraft, Shaw Media, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, Publicis, the Institute of Communication Agencies, Rogers Media, DHX Media, and others.[3]
In 2014, the organization earned around $4 million from its associate media organizations and companies allowing it to extend the word across its main goal: bullying, mental health and self-esteem. Almost 25 years, the company estimates having earned $50 million for media donations, $5 million for qualifying corporation and one year and almost two months donated by the businesses minds of marketing.[2]
On March 30, 2017, the company closed due to a decline in business.[4][5][6]
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